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Mr. Andy Schimeck

Mr. Andy Schimeck is, since 2003, the Managing Director for Marmot Mountain Europe GmbH.

Marmot is a global outdoor and sports lifestyle brand,  selling outdoor, mountaineering, snow sports and lifestyle clothing, packs, tents, sleeping bags, and outdoor accessories based in Germany,  a subsidiary company of Marmot Mountain LLC in Rohnert Park, California. 

Prior to this engagement, from 1999, he worked as a Brand Manager - General Agent for Haglöfs Scandinavia AB, a Sweden headquartered manufacturer of technical outdoor equipment, clothing, backpacks, sleeping bags and footwear. 

Before that he was working with Blizzard, the Austrian ski company as sales and marketing director Germany, also working with the Austrian head office on product development and global strategy. 

He graduated in Management Studies from the European Collage of Business and Management in London in 2009 and got his MBA from the Liverpool John Moores University in 2010. 

Since May 2014, he is chairman of the FGO (German Outdoor Industry association) and Vice President of the BSI (Association of the German Sporting Goods Industry).

Further Mr. Schimeck is ski instructor Level 3 DSLV and did his Mountain Guide Education with the VDBS (no final examination due to an Paragliding accident).



Session 6

3rd March, 16:00 – 17:45h

The role of outdoor fashion brands in the creation of a new generation of outdoor lovers

After a short introduction of myself and Marmot (embedded short video clip 30 sec.) I will talk about the Marmot “What gives you life” campaign and how we try to inspire people about the different outdoor activities, and ask the question for their signature moments in the outdoors. I will further talk about the emotional connection we try to achieve with the trigger of those signature moments. As the key for all brands is their product, I will talk about the importance of the product development and versatility of products and that effect on the “modern” hiker. Examples will show how we as marmot (substitutional for the industry) actively get in touch with people on various events, which also show possibilities of potential cooperation’s with tourism destinations. I will give a short overview about the European outdoor market for putting this in the right perspective. Further on I will demonstrate the various activities we as Marmot as well as the whole outdoor industry undertakes to increase the participation rate in outdoor activities. I will explain the #itsgreatoutthere campaign the EOG started as well as briefly talk about the “Your Winter. Your Sport”, campaign. I will close with a short video (15sec) showing that you can "fall in love with the outside” in any weather and climate.

Organized by

Sant julià de LòriaGovern d'AndorraUNWTOAndorra Turisme


Andorra TurismeComú de CanilloComú d'EncampComú d'OrdinoComú d'Andorra la VellaComú de Sant Julià d eLòriaComú d'Escaldes-Engordany

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